Strategy first. Posts later.
Opening a profile is easy. Knowing what to say, to whom and why is the real work. Our method always starts there, whether you ask us for a whole website or a single reel.
Three things we keep together
Strategy
Understanding people, market and goals before choosing channels. If you sell to everyone, it's hard to write something that convinces anyone.
Creativity
Turning a real problem into an idea people remember. A good video isn't the prettiest one: it's the one people talk about at the counter.
Culture & technology
Knowing the context and using tools on purpose. You don't need to be on every platform: you need to be where your customers are.
From the first message to the first result
Listen
You tell us about the business, the customers and the problem. We ask lots of questions, even the ones that seem obvious.
Analyse
We look at your market, your nearby competitors and what you already have: profiles, website, reviews, numbers.
Propose
We tell you what we'd do, in what order and what we'll measure. In writing, no jargon. If you don't need something, we say so.
Produce
We create identity, content, website or emails. You approve before anything goes out.
Measure
We check the numbers we chose at the start, explain what they mean and adjust course.
A two-way job
What we need from you
- A bit of time at the start to tell us about the business.
- Access to the profiles and tools you already use.
- One person who approves content, even by text message.
- Honesty: if something doesn't convince you, tell us straight away.
What you get from us
- A clear plan, with goals you can check.
- Content and tools made for you, not pulled from a template.
- Regular reports in plain words.
- Ownership of everything: profiles, website, contacts and content stay yours.
What's your problem?
Tell us the way you'd tell a friend. We'll work out what the service is called: let's find the solution that fits you best.
Prefer email? soolumedia@gmail.com